Guides › Marketing & Social
Write a full launch pack for a new product
One brief becomes a launch email, a week of social posts and a short announcement for your website, all saying the same thing.
When to use it
Two weeks before a launch or sale
Step by step
Write a one-paragraph brief
Cover what it is, who it's for, the price, the launch date and the one reason someone should care. This keeps every piece consistent.
Generate the pack
Paste your brief into your AI assistant with this prompt.
Prompt to copyUsing this launch brief: [brief], write a launch pack for [business]. 1) Email: 3 subject line options (under 45 characters), a preview line, and a 150-word email with one button label. 2) Five social posts for the launch week: teaser (3 days before), launch day, customer benefit, behind the scenes, last chance. Each under 70 words with an image idea. 3) A 60-word website banner announcement. Keep the price, date and claims exactly as in the brief. British English, warm, no hype words.Put it in one document
Paste everything into a Google Doc so you can check it, share it with anyone helping, and fix any detail in one place.
Load the email into Mailchimp
Create a new email campaign in Mailchimp, paste in the text, pick a subject line and schedule it for launch morning.
Schedule the social posts
Add the five posts to your scheduler or a calendar reminder for each day of launch week.
What you get
Subject: 'Our winter blend is back'. Email: 'It sold out in nine days last year...' Teaser post: 'Something warm is coming Thursday.' Banner: 'Winter Blend returns 14 Nov - pre-order now, £9.50 a bag.'
Tips
- Only send emails to people who signed up to hear from you, and keep the unsubscribe link Mailchimp adds.