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Check your eco claims are clear and fair
Your green and sustainability wording reviewed for vague or risky phrases, with clearer alternatives and a list of evidence to keep on file.
When to use it
Before publishing packaging, ads or web copy with environmental claims
Step by step
Collect the wording
Copy every environmental claim from your draft packaging, web page or ad into one place, along with the facts you have to back each one up.
Ask for a careful review
Paste this prompt into your AI assistant.
Prompt to copyReview these environmental claims for [product] as a careful marketing compliance reviewer. For each claim give: 1) whether it is specific or vague, 2) what a sceptical customer might ask, 3) what evidence we would need to support it, 4) a clearer, more precise rewrite. Flag any words like 'eco-friendly', 'green' or 'sustainable' used without detail. Present it as a table. Do not invent facts about the product; where the evidence is missing, say so. Claims and the evidence we have: [paste claims and facts]Gather the proof
Use the evidence column as a checklist and save the supporting documents in one shared folder.
Get a final sign-off
Run the final wording past your legal or compliance contact, as rules on green claims differ by country.
What you get
Claim: 'Eco-friendly packaging.' Verdict: vague. Customer might ask: 'Friendly how?' Evidence needed: material breakdown, recyclability certificate. Rewrite: 'Box made from 80% recycled card. Recycle with household paper.'
Tips
- This is a first check, not legal advice. Always confirm claims with a qualified person before launch.