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Write a creative brief your agency can run with
A tight brief covering the goal, audience, message, must-haves and deadlines, so your agency or designer gets it right first time.
When to use it
Whenever you hand work to an agency, designer or freelancer
Step by step
Talk it through or jot it down
Record a two-minute voice note or write bullet points on what you need, who it's for and why now.
Turn it into a proper brief
Paste your notes into your AI assistant with this prompt.
Prompt to copyTurn my notes into a clear creative brief for [agency, designer or freelancer]. Use these headings: Background (2 to 3 sentences), Objective (one measurable goal), Audience (who they are and what they care about), Single most important message, Supporting points (max 3), Tone of voice, Deliverables with sizes and formats, Must include / must avoid, Budget, Deadlines and review rounds, How we'll judge success. If anything important is missing from my notes, list it as a question at the end instead of guessing. My notes: [paste notes]Answer the gaps
Fill in the questions it raised, then paste the brief into Google Docs and share it with comment access.
What you get
Objective: 300 sign-ups for the spring workshop by 15 April. Audience: first-time homeowners, 28 to 40, short on time. Main message: 'Fix the small stuff yourself in one Saturday.' Deliverables: 3 Instagram posts (1080x1350), 1 email header. Avoid: stock photos of tools on white. Questions: Is the venue confirmed?
Tips
- Keep a finished brief as a template and ask the assistant to follow its layout next time.