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Test a price change before you make it
A clear view of three pricing options, how each might land with customers and what it could mean for your margin.
When to use it
Before any price rise, discount or new package
Step by step
Write down your numbers
Note your current price, what it costs you to deliver, rough monthly sales and what two or three competitors charge.
Ask for options and their trade-offs
Paste this prompt into your AI assistant with your figures.
Prompt to copyHelp me think through pricing for [product or service]. Current price: [price]. Cost to deliver: [cost]. Typical monthly sales: [number]. Competitors charge: [list]. Our customers mainly value [e.g. speed, quality, support]. Suggest 3 pricing options (for example a straight rise, a tiered package and a bundle). For each give: the price, the margin per sale, how many sales we could lose and still earn the same profit, how customers are likely to react, and how to explain it to them in one sentence. Show the maths in a simple table. Finish with which option you'd test first and why.Check the maths in a spreadsheet
Copy the table into Google Sheets and recalculate the margins yourself so you know the figures are right.
Draft the customer message
Ask the assistant to write a short, honest note announcing your chosen option, focusing on the value customers get.
What you get
Option B, tiered: Basic 12, Plus 18, Pro 29. Margin per sale: 4 / 9 / 17. Break-even: you could lose 1 in 5 Basic buyers and still earn the same. Likely reaction: most choose Plus. Message: 'Pick the level of support that suits you.' Test first: B, because it keeps an entry price.
Tips
- AI can get sums wrong. Always recheck the numbers in a spreadsheet before you decide.
- Treat its view of customer reaction as a starting point and test with a small group first.