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Plan seasonal posts for a local trade business
A season's worth of useful tips, reminders and offers for a local trade like a garage, plumber or gardener, with matching images ready to schedule.
When to use it
At the start of each season
Step by step
Note what customers need this season
Write down the jobs that spike this time of year (for a garage: winter tyres, batteries, MOTs) and any offers you want to push.
Ask for a season of posts
Paste this into your AI assistant.
Prompt to copyI run a [trade] business in [town]. The next 12 weeks are [season]. Common jobs now: [list]. Offers: [list]. Write 12 weekly social posts: mostly practical tips customers can do themselves, plus 3 offers and 2 'meet the team' posts. For each: week number, headline for the image (max 6 words), caption (50-80 words, local and friendly), call to action (call, book online, pop in), and a photo idea I can take on my phone. British English.Snap the photos on your phone
Take a batch of photos in one go at work: your van, tools, team and finished jobs. Ask team members before photographing them.
Make images in Canva
Drop each photo into one Canva template with the headline on top, then duplicate for each week.
Schedule them
Use Meta Business Suite to schedule all 12 to Facebook and Instagram, or add a weekly reminder to post them yourself.
What you get
Week 3: 'Is your battery winter ready?' Caption: 'Cold mornings are hard on car batteries. If your engine sounds sluggish, pop in to our Station Road garage for a free 5-minute test.' Photo: tester clipped to a battery.
Tips
- Blur or crop out customer number plates and house numbers in job photos.