Guides › Marketing & Social

Find the words your customers actually search for

A sorted list of 30 to 50 real search phrases for your business, grouped by what people want, ready to use in your website and posts.

Marketing & SocialBeginner15 minAI assistantGoogle Sheets
Open the interactive guideBrowse all guides

When to use it

Before writing web pages or blog posts

Step by step

  1. Collect search suggestions

    Type your main service into Google slowly and note the suggestions that drop down, plus the 'People also ask' questions and related searches at the bottom of the results. Try four or five starting phrases.

  2. Ask the AI to sort and expand them

    Paste what you collected into your AI assistant with this prompt.

    Prompt to copyI run [business] in [town or region] for [audience]. Here are phrases from Google suggestions and 'People also ask': [paste list]. 1) Remove duplicates. 2) Group them by intent: wants to buy now, comparing options, wants to learn, local search. 3) Add 10 more realistic phrases a customer might type. 4) For each group, suggest one web page or blog post title that would answer them. Output as a table: Phrase, Intent, Suggested page. Don't invent search volumes.
  3. Save it in a sheet

    Paste the table into Google Sheets and add a column for where you've used each phrase, so you can tick them off.

What you get

'emergency plumber near me' (buy now) -> Page: Emergency plumbing in Leeds. 'how much does a boiler service cost' (comparing) -> Post: What a boiler service costs and what's included. 'why is my radiator cold at the top' (learn) -> Post: Cold radiator? Five fixes.

Tips

More Marketing & Social guides