Guides › Marketing & Social
Announce new shop products on social media
Each time you add a product to your Shopify store, you get a ready caption, hashtags and a photo idea to announce it.
When to use it
Whenever you add a new product
Step by step
Copy the product details
From the product page in your Shopify admin, copy the title, description, price and any key details like sizes or materials.
Write the announcement
Paste the details into your AI assistant with this prompt. If you use Shopify Magic in your admin, it can help with the product description itself.
Prompt to copyWrite social posts announcing this new product for [shop name], which sells [what you sell] to [audience]. Product details: [paste]. Give me: 1) an Instagram caption (under 90 words, opens with what problem it solves or how it feels to use, mentions the price, ends with 'link in bio'); 2) a Facebook version (under 60 words); 3) 6 hashtags customers would really search; 4) two photo ideas I can shoot at home. Don't add features that aren't in the details.Make the image
Use your own product photo in a Canva template, adding a small 'New' label for a consistent look.
Post and tag the product
If you've connected Shopify's Facebook and Instagram sales channel, you can tag the product in your Instagram post so people can tap through to buy.
What you get
Instagram: 'Cold hands on the school run? Our new merino fingerless gloves keep you warm and still let you use your phone. Six colours, £24. Link in bio.' Hashtags: #merinowool #handmadegloves #winteraccessories ...
Tips
- Keep a note of which product posts led to sales in Shopify's analytics, and ask the assistant to write more like those.