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Write product descriptions that sell for your shop
Clear, benefit-led product descriptions, a short SEO title and bullet points for each item, written in your shop's voice.
When to use it
When adding or refreshing products
Step by step
Note the facts
For each product, jot down materials, size, care, who it's for, and what makes it different. A photo helps too.
Ask for a description
Paste the details (and attach a photo if you like) into your AI assistant with this prompt.
Prompt to copyWrite a product description for [shop name], which sells [what you sell] to [audience]. Product: [name]. Facts: [materials, size, care, price, origin]. What makes it different: [details]. Give: 1) a 2-3 sentence opening that describes how it feels to use; 2) 4-5 bullet points of features turned into benefits; 3) a size or care note; 4) an SEO title under 60 characters and meta description under 155. Only use the facts I've given; don't invent claims. British English, warm tone.Add it to your shop
Paste it into the product page in your Shopify admin (or any shop platform). Shopify Magic, built into the admin, can also suggest descriptions if you prefer to work there.
What you get
'A mug that fits your whole hand, made for slow Sunday mornings.' Bullets: Holds 400ml, enough for a proper brew. Hand-thrown in Cornwall, so no two are the same. Dishwasher safe. SEO title: Handmade Stoneware Mug 400ml | Cornish Pottery.
Tips
- Never claim things like 'eco-friendly' or 'hypoallergenic' unless you can back them up.