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Write a press release journalists will actually read
Turn your announcement notes into a news-style press release with a strong headline, a quotable quote and a tidy notes-to-editors section.
When to use it
Whenever you have news to announce
Step by step
Gather the facts
Write down the what, who, when, where and why of the news, any real figures you can stand behind, and who will be quoted.
Ask the AI for a first draft
Paste your facts into your AI assistant with this prompt.
Prompt to copyWrite a press release for [organisation] announcing [news]. Facts: [paste facts]. Audience: [type of media, e.g. local news, trade press]. Use this structure: a factual headline under 12 words, a one-sentence subheading, a first paragraph that answers who, what, when, where and why, two short supporting paragraphs, a natural-sounding quote from [name and role] that adds opinion rather than repeating facts, a short call to action, then 'Notes to editors' with boilerplate [paste boilerplate] and media contact placeholder. Keep it under 450 words. Use only the facts I gave you; mark anything you're unsure of with [CHECK].Get the quote approved
Send the draft quote to the person it is attributed to and let them change the wording so it sounds like them.
Write three subject lines
Ask the AI for three short email subject lines for pitching it, then pick the one that states the news most plainly.
What you get
Headline: Riverside library opens Saturday study space for exam students. First para: Riverside Library will open its first floor as a free quiet study space every Saturday from 4 May, for students preparing for summer exams... Quote: 'We kept hearing that home just isn't quiet enough,' said...
Tips
- Check every figure and date yourself; never let the AI fill gaps with numbers.
- Do not paste embargoed or market-sensitive information into an AI tool unless your organisation allows it.