Guides › Content & Writing
Write a clear help guide or FAQ page
A step-by-step help article or FAQ page that answers what customers keep asking, written so anyone can follow it.
When to use it
When the same question keeps coming in
Step by step
Explain it in your own words
Write or say roughly how you'd talk a customer through it, including any common mistakes.
Ask for a structured guide
Paste your explanation into your AI assistant with this prompt.
Prompt to copyTurn this into a help guide for customers of [business] who are [describe them, e.g. not confident with technology]. Topic: [topic]. My explanation: [paste]. Format: a one-line summary of what they'll achieve; what they need before starting; numbered steps, one action each, under 25 words per step; a 'If something goes wrong' section with the 3 most likely problems and fixes; and 5 FAQs with short answers. Use plain words, no jargon, British English. Mark anything you're unsure about with [CHECK].Test it on someone
Ask a friend or colleague who doesn't know the process to follow the guide. Wherever they get stuck, add a clearer step.
Publish and link to it
Add it to your website and save the link as a quick reply for email or chat so you can send it in seconds.
What you get
Summary: Set up your new smart thermostat in about 10 minutes. You'll need: your Wi-Fi password, the app. Step 1: Turn off the heating at the boiler... If something goes wrong: 'The app can't find the thermostat' - move your phone closer and try again.
Tips
- Add a 'Last checked' date at the bottom and review the guide whenever your product or process changes.