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Turn customer questions into a bank of article ideas
Questions customers email you are gathered in one Gmail label, and once a month they become a ranked list of articles to write.
When to use it
Ongoing, reviewed monthly
Step by step
Create a Questions label
In Gmail, make a label called Content questions. Whenever a customer asks something interesting, add the label to that email.
Use a filter for common subjects
If questions often come through your website contact form, set up a Gmail filter (in settings, under Filters) for that form's emails to apply the label automatically.
Turn them into ideas monthly
Once a month, copy just the questions (no names or email addresses) into your AI assistant with this prompt.
Prompt to copyHere are questions customers asked [business] this month: [paste questions only]. Group similar questions together. For each group give: how many times it came up, a clear article title, a one-line summary of the answer, and whether it suits a blog post, FAQ entry, short video or email. Rank them by how many customers it would help. Output as a table.Add them to your plan
Paste the table into a Google Sheet called Article ideas and pick the top two to write next.
What you get
Asked 6 times: 'Can I pause my subscription?' -> FAQ: How to pause or skip a box. Asked 4 times: 'Is the packaging recyclable?' -> Blog: Where every bit of our packaging goes. Asked 3 times: 'Which coffee for a cafetiere?' -> Short video.
Tips
- Strip out names, addresses and order numbers before pasting customer emails into any AI tool.