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Turn a vague client chat into a clear design brief

Paste your call notes and get a one-page brief covering goals, audience, sizes, must-haves and deadlines, plus the questions you still need to ask.

Graphic designerBeginner10 minAI assistantGoogle DocsVoice notes
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When to use it

Straight after a first call with a client

Step by step

  1. Capture the conversation

    Jot rough notes during the call, or record a voice note to yourself right after while it is fresh. Include anything the client showed you or said they disliked.

  2. Ask your AI assistant to shape the brief

    Open ChatGPT, Claude or Gemini, paste your notes or the voice note transcript, and use this prompt.

    Prompt to copyYou are helping a graphic designer write a project brief. Here are my rough notes from a client call: [paste notes]. Turn them into a one-page brief with these headings: Project summary (2 sentences), Goal of the design, Who it is for, Where it will be used (with sizes and formats), Must-include content, Brand rules (colours, fonts, logo use), Likes and dislikes mentioned, Deliverables list, Deadline and review rounds, Budget notes. Write 'Not discussed' where my notes say nothing. Finish with a list of up to 6 questions I still need to ask the client, most important first.
  3. Fill the gaps before you start

    Copy the brief into Google Docs and send the open questions to the client. Starting with answers saves a round of changes later.

  4. Get the client to agree it

    Share the finished brief and ask the client to reply 'approved' or add comments. Keep it in the project folder as your reference point.

What you get

Project summary: Poster and Instagram set for a spring open day at a garden centre. Where used: A2 poster, 1080x1350 feed post, 1080x1920 story. Brand rules: Not discussed. Questions: 1. Do you have a brand guide or logo files? 2. Who signs off the final design?

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