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Sort incoming email into labels automatically

Get a set of email filters that file receipts, newsletters and notifications into their own labels or folders, so your inbox shows people.

Email & InboxIntermediate30 minAI assistantGmailOutlook

When to use it

Once, then tweak monthly

List your noisiest senders
Scroll back through a week of email and write down the senders and subject words that crowd your inbox, such as 'order', 'receipt' or a shop's name.
Ask AI to design your filing system
Paste your list into your AI assistant with this prompt.
Prompt to copyI want to tidy my [Gmail / Outlook] inbox with filters. Here are senders and subject words that clutter it: [paste list]. Suggest no more than 6 labels/folders (e.g. Receipts, Newsletters, Notifications, Travel). For each, give: the label name, the exact sender addresses or words to match, and whether it should skip the inbox or stay in it. Present it as a table I can follow one row at a time. Flag anything that might catch important personal emails by mistake.
Create the filters or rules
In Gmail, search for the senders, then choose 'Create filter' from the search options and apply a label. In Outlook, right-click a message and create a rule to move it to a folder.
Check after a week
Look in each label once and move anything misfiled back. Ask your AI assistant to adjust the rule if something keeps landing in the wrong place.

Start with skipping the inbox only for senders you're sure about; you can always widen it later.
Gmail's built-in Promotions and Updates tabs already do some of this, so build on them rather than fighting them.