Guides › Content & Writing
Get your spokesperson ready for a tough interview
Get the three key messages, the hardest likely questions and short practice answers, so your spokesperson walks in calm and on message.
When to use it
Before any media interview or panel
Step by step
Collect the background
Note the outlet, the journalist's angle if known, the topic, and the points your organisation wants to land. Add any recent coverage they might bring up.
Build a briefing pack
Paste the background into your AI assistant with this prompt.
Prompt to copyI'm preparing [spokesperson role] for a [length]-minute [radio / TV / print] interview with [outlet] about [topic]. Our position: [paste key points]. Recent coverage or issues they may raise: [paste]. Create a one-page briefing with: 3 key messages in under 20 words each, 8 likely questions from friendly to hostile, a suggested answer under 40 words for each that bridges back to a key message, 2 phrases to avoid and why, and one short memorable example or story they could use. Flag any question where our position looks weak.Rehearse out loud
Run a short practice on Zoom or in person, with you asking the hard questions. Record it if they're happy to and play back the first two answers.
Tighten the answers
Ask the AI to shorten any answer that ran long, using what the spokesperson actually said in practice.
What you get
Key message 1: We are adding 40 new evening bus services from June. Hostile Q: 'Isn't this just making up for last year's cuts?' Suggested answer: 'Last year was hard and we listened. That's why these new services are on the routes people told us they need most.'
Tips
- Ask the AI to play the journalist live, one question at a time, for a realistic warm-up.
- Weak spots the AI flags are worth raising with leadership before the interview, not during it.