Guides › Video, Image & Voice
Explain your design choices so clients say yes
Turn your design decisions into a short, jargon-free explanation for each concept that you can present or send with the drafts.
When to use it
When sending concepts or presenting to a client
Step by step
List what you chose and why
For each concept, jot quick notes on the colours, type, imagery and layout and what you were aiming for. Bullet points are fine.
Ask the AI to write the rationale
Paste your notes and the original brief into your AI assistant with this prompt.
Prompt to copyI'm presenting [number] design concepts to a client who is not a designer. Here is the brief: [paste brief]. Here are my notes on each concept: [paste notes]. For each concept write: a name for the concept (2-3 words), one sentence on the idea behind it, 3 short bullets linking specific choices to the client's goals, and one honest note on where it is strongest and weakest. Use plain, warm language with no design jargon. Keep each concept under 120 words.Put it beside the visuals
Add each rationale to the slide or page next to its concept, or paste it into the email that carries the drafts.
Prepare for pushback
Ask the AI: 'What three objections might this client raise about each concept, and how could I answer them briefly?' Read them before the meeting.
What you get
Concept A: Fresh Start. The idea: a bright, open look that feels welcoming to first-time visitors. Why it works: the soft green links to your outdoor setting; large friendly headings make the date easy to spot from across a car park. Strongest for posters, weaker on tiny social thumbnails.
Tips
- Linking each choice back to a goal in the brief keeps the conversation away from personal taste.