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Win better shelf space with a store-first pitch
A short, store-specific pitch showing why better placement or a promotion for your products is good for the retailer, not just for you.
When to use it
Before a meeting with a store or buyer
Step by step
Gather your facts
Note what you know: your sales in that store or similar stores, what's selling well, upcoming promotions or launches, and where your products sit now.
Ask for a retailer-first pitch
Paste the facts into your AI assistant.
Prompt to copyI'm a sales rep for [brand or product range] meeting the buyer at [type of store]. Facts: [paste sales figures, current placement, upcoming promotions, customer trends you've seen]. Write a one-page pitch asking for [better shelf position / an end display / a joint promotion]. Lead with what's in it for the store: footfall, basket size, margin or fewer gaps. Include: the ask, three reasons with my facts, what we'll provide (for example display materials or staff training), a simple way to measure success, and two likely buyer objections with answers. Only use the figures I've given.Rehearse the objections
Ask your AI assistant to play a sceptical buyer and push back on your pitch, so you've practised your answers before the meeting.
What you get
Ask: move our granola range from the bottom shelf to eye level for 8 weeks. Why: it's already your third-best seller in the aisle; launch ad campaign starts in March. We provide: shelf strips and a tasting day. Measure: weekly units versus the last 8 weeks.
Tips
- Bring one or two numbers the buyer can check in their own system. They'll trust those more than anything else.