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Turn survey responses into clear themes and actions

Collect answers with Google Forms or Microsoft Forms, then get the main themes, standout quotes and suggested actions from the comments.

Documents & DataIntermediate20 minGoogle FormsGoogle SheetsAI assistant
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When to use it

When a survey or feedback form closes

Step by step

  1. Send responses to a sheet

    In Google Forms, open the Responses tab and link it to a Google Sheet. Microsoft Forms can open responses in Excel.

  2. Remove personal details

    Make a copy of the sheet and delete columns with names, emails or anything that identifies people.

  3. Ask for themes

    Copy the response columns into your AI assistant (or upload the file) with this prompt.

    Prompt to copyBelow are [number] responses to a survey about [topic]. For the open-text answers: 1) group them into 5 to 8 themes, with the number of responses in each, 2) give 2 short representative quotes per theme, 3) note any urgent or serious issues separately. For the rating questions, give the average and the spread. Finish with 5 suggested actions ranked by how many people they would help. Base everything on the responses; don't invent quotes. [paste responses]
  4. Check the counts

    Scan the sheet for a couple of themes to make sure the numbers are roughly right, then share the summary with your team.

What you get

Themes: Parking (31 responses) - 'I circle for 15 minutes every Saturday'. Opening hours (22) - 'Please open before 9'. Friendly staff (40, positive)... Average rating 4.1/5. Action 1: trial an 8:30 opening on weekdays.

Tips

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