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Turn Google Alerts into one tidy weekly digest
Collect Google Alerts on your name, business or industry in one Gmail label, then get a weekly AI digest of what actually matters.
When to use it
Every Friday afternoon
Step by step
Create your alerts
Go to Google Alerts, type a search phrase (your business name in quotes, a competitor, an industry term) and choose to receive results once a week by email.
Send alerts to a label
In Gmail's settings, under Filters, create a filter for emails from googlealerts-noreply@google.com, apply the label 'Alerts' and tick 'Skip the inbox'.
Book a weekly 15-minute slot
Add a recurring Friday event in Google Calendar called 'Alerts digest'.
Ask for a digest
Open the Alerts label, copy the week's emails into your AI assistant (or use Gemini in Gmail if your plan includes it) with this prompt.
Prompt to copyBelow are this week's Google Alerts emails about [topics]. Make a digest: 1) the 3 items that matter most to [my business / role] and why, 2) any mention of [my business name] and whether it is positive, negative or neutral, 3) everything else as one line each, 4) items that look like duplicates or spam, which I can ignore. Keep the original link for every item. [paste alerts]Check before you react
Open the original article for anything you plan to respond to. Alerts can pick up a different business with the same name.
What you get
Top 3: 1) New planning rules for shopfront signs (link) - affects your refit. 2) Rival bakery opening on High St in Jan (link). 3) Food hygiene rating changes (link). Mentions of Crumb & Co: 1 positive review in a local blog. Ignore: 4 duplicates.
Tips
- Put exact phrases in quotes in Google Alerts to cut down on irrelevant results.