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Start genuine conversations with prospects on LinkedIn
Personal connection notes and a short message plan for your best prospects, tracked in a simple Notion list so nobody slips through.
When to use it
A few times a week, 15 minutes at a time
Step by step
Make a simple tracker
In Notion, create a database with columns: Name, Company, Profile link, Why them, Status (To connect, Connected, Talking, Not now) and Next step date.
Pick five people at a time
Choose prospects who post or comment regularly. Note one thing from their recent posts or profile in the Why them column.
Write personal notes with AI
Paste your notes into your AI assistant with this prompt.
Prompt to copyI help [type of customer] with [what you do]. For each person below, write: 1) a LinkedIn connection note under 250 characters that mentions the specific thing I noticed and has no sales pitch, 2) a first message to send a few days after they accept, under 60 words, that offers something useful (an idea, an article, a question about their work), and 3) a natural second message for a week later. People: [name, role, what I noticed]. British English, friendly, no flattery, no 'I'd love to pick your brain'.Send them by hand
Copy each note into LinkedIn yourself and update the Status in Notion. Don't use tools that automate LinkedIn, as LinkedIn's rules don't allow them.
Follow your next-step dates
Open a Notion view filtered to today's next-step dates each time you sit down to do LinkedIn.
What you get
Connection note: 'Hi Amara, your post on running a café with two kids under five really struck a chord. Would be good to connect.' Message 1 (after accepting): 'Thanks for connecting! You mentioned staffing rotas eat your Sundays; here's a free template one of my clients uses...'
Tips
- Comment thoughtfully on their posts for a week before connecting; it makes the note feel natural.
- Keep notes factual and work-related; your tracker should never hold anything you wouldn't be happy for them to see.