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Notice what's changed on competitors' websites each month
Once a month, check a few competitor pages and get a clear summary of new prices, products and messages compared with last time.
When to use it
First Monday of each month
Step by step
Choose the pages to watch
Pick three to five competitors and the pages that matter: pricing, services and their news or blog page. List the links in a Google Doc called 'Competitor watch'.
Set a monthly reminder
Add a recurring Google Calendar event for the first Monday of the month with the doc linked in the description.
Capture this month's pages
Copy the text of each page (or ask an assistant with web browsing to read the links) and paste it under a dated heading in your doc.
Compare with last month
Paste last month's notes and this month's text into your AI assistant with this prompt.
Prompt to copyCompare last month's and this month's notes on my competitors below. For each competitor list: 1) price changes (old price to new price), 2) new or removed products or services, 3) changes in headline messages or offers, 4) anything that suggests a new direction. Then give me the top 3 changes that matter for [my business] and one idea for how I could respond to each. Only report changes you can see in the text; do not guess. Last month: [paste] This month: [paste]Save the summary
Paste the summary at the top of that month's section so you build up a history.
What you get
Greenleaf Gardens: lawn care plan up from £25 to £29/month; new 'hedge and tidy' bundle added. HedgeHogs Ltd: homepage now leads with 'next-day quotes'. Top change: two rivals now offer bundles - consider a spring bundle.
Tips
- Keep the raw page text as well as the summary, so you can check the AI's comparison if something looks off.