Guides › Events & Celebrations
Learn what to fix after every event
Send a short feedback form automatically after each event, then get a lessons-learned report with what worked, what didn't and changes for next time.
When to use it
The day after each event, with a report a week later
Step by step
Create a reusable feedback form
Make a short Google Form: overall rating, best part, what to improve, venue, catering, speakers or sessions, and would you come again. Keep it under two minutes to fill in.
Schedule the send
Write the thank-you email with the form link in advance and use Gmail's 'Schedule send' for the morning after the event. Outlook has the same option under 'Delay delivery'.
Add your team's view
Ask your team and key suppliers to add notes to a shared Google Doc: what went wrong, near misses and what saved the day.
Get the lessons-learned report
A week later, paste the form responses, team notes and final budget against plan into your AI assistant with this prompt.
Prompt to copyWrite a post-event review for [event] on [date]. Original goals and success measures: [paste]. Guest feedback: [paste responses]. Team and supplier notes: [paste]. Budget plan vs actual: [paste]. Structure: 1. Summary in 3 sentences. 2. Goals met or missed, with evidence. 3. Top 5 things that worked. 4. Top 5 problems, each with a cause and a fix for next time. 5. Themes in guest comments with short example quotes. 6. Budget notes. 7. A checklist of changes for the next event. Base everything on the material given; don't invent figures.Add the changes to your master template
Copy the changes checklist into your event planning template so the next event starts better.
What you get
Summary: Strong content and venue; registration queue and cold lunch let it down. Goal: 80% attendance - met (84%). Problem: 20-minute queue at 9am. Cause: one check-in point. Fix: two desks and badges sorted A-L / M-Z. Change: test the lunch timing with caterer.
Tips
- Make the form anonymous or say clearly how answers will be used, and remove names before pasting comments.
- Keep every review in one folder so you can ask the AI to spot patterns across a year of events.