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Get more from every trade show you attend

A plan for who to see before the show, quick notes on every conversation during it, and personal follow-ups sent within days.

Sales repIntermediate30 minAI assistantGoogle SheetsVoice notesGmail

When to use it

Before, during and after each trade show

Plan who to see
Paste the exhibitor list or agenda into your AI assistant with a description of your ideal customer, and ask for a shortlist of stands and talks worth your time, with one opening question for each.
Capture each conversation fast
After each chat, record a 30-second voice note: who, what they need, how interested they are and what you promised. Snap a photo of their business card.
Turn notes into a lead list
Each evening, paste your voice note transcripts into your AI assistant.
Prompt to copyI'm a sales rep at a trade show. Here are my notes from today's conversations: [paste transcripts]. Make a table with: Company, Contact role, What they need, Interest level (hot, warm, cold), What I promised, Next step, Follow-up date. Then write a short, personal follow-up email for each hot and warm lead that mentions something specific we talked about and includes the next step. Keep each email under 120 words.
Follow up while it's fresh
Paste the table into your Google Sheet, check each email, and send them within two working days of the show.

Say the company name clearly at the start of each voice note. It makes the transcript much easier to sort later.