Guides › Sales & Leads
Create a free guide that brings in new leads
A short, genuinely useful checklist or guide your ideal clients will swap their email for, written with AI and designed in Canva.
When to use it
Once, then share it for months
Step by step
Choose a problem worth solving
Pick one specific question your clients always ask before they buy, such as 'How do I prepare my garden for a landscaper?'
Get topic ideas and an outline
Paste this prompt into your AI assistant.
Prompt to copyI'm a [your job] helping [ideal client]. Suggest 5 ideas for a free one-to-three page guide or checklist they'd happily give their email for. For each: title, the problem it solves, and why it leads naturally to hiring me. Then, for the idea I choose ([pick one or 'the best one']), write the full content: a clear title, a one-line promise, 7 to 10 practical steps or checklist items with a sentence each, one short example, and a friendly closing line inviting them to [book a call / reply]. British English, no fluff.Design it in Canva
Pick a guide or checklist template in Canva, paste the content in, add your logo and colours, and download it as a PDF.
Set up the sign-up
Create a sign-up form in Mailchimp (or your email tool) and send the guide in the welcome email. Make it clear people are joining your mailing list.
What you get
Title: The 10-minute pre-survey checklist for your loft conversion. Promise: Save a second visit and get an accurate quote first time. Items: 1. Measure the highest point of the loft... 6. Photograph the water tank... Closing: Ready for your free survey? Book here.
Tips
- Fact-check every tip yourself; your guide is your reputation.
- Only send people what they signed up for, and keep the unsubscribe link in every email.