Guides › Legal & Compliance
Check marketing and labels against the rules before release
Get a line-by-line review of an ad, leaflet or label against your rules and approved claims, with risky wording flagged and safer options.
When to use it
Before any promotional material or label is approved
Step by step
Prepare your rulebook
Put your approved claims list, banned words and the key regulatory requirements for your sector into one document you can reuse.
Ask for a review
Attach the draft material and your rulebook to your AI assistant and paste this prompt.
Prompt to copyReview the attached [ad / leaflet / label / web page] against our attached rulebook of approved claims and requirements. Give me a table: Wording in the draft | Issue (unapproved claim, missing information, misleading, exaggerated, other) | Rule it relates to | Suggested safer wording. Then list any required information that's missing (such as warnings, contact details or small print). Don't approve or reject the material; just flag issues for my review.Make the call yourself
Go through each flag and decide what stands. Anything borderline goes to your legal or regulatory sign-off process as usual.
Keep a record
Save the review table with the version you checked, so you can show what was reviewed and when.
What you get
'Clinically proven to boost immunity' | Unapproved claim | Approved claims list, item 3 | 'Contains vitamin C, which contributes to the normal function of the immune system'. Missing: recommended daily dose statement and manufacturer address.
Tips
- Ask the AI to check images too, by describing them or attaching a screenshot; pictures can imply claims.
- Don't paste confidential submissions, customer details or personal data into a public AI tool unless your organisation allows it.